Back in May of 2000, Mazda built its 531,890th MX-5 Miata and set a world record in the process. Now they've got an even bigger number: 800,000; and they're going back to Guinness for an update.
Mazda found it had a winning formula with the original Miata, and while other carmakers have succumbed to the temptation of overgrowing and bloating their successful models when they come due for replacement, the Zoom-Zoom brand has been smart enough not to mess with success. The newest MX-5, introduced in 2005, is an enhancement of the original, staying true to the concept of a small, lightweight, well-balanced roadster. And the market has responded favorably.
After 17 years of production, the Mazda MX-5 Miata shows no signs of slowing down.
No comments:
Post a Comment